Join Malcolm Netburn, CDS Global chairman and CEO, as he kicks off the day. Malcolm will discuss the evolution of publishing and the future of the magazine media industry.

Every company with a website is a publisher now. Everyone is in the content game. That means all of us have more competitors than we ever had before … and from unexpected places.

What’s the landscape actually look like? What are the challenges of this new digital reality? And where are the opportunities? How can the magazine media industry not just compete … but really kill it?

Come hear best-selling author and the world’s first Chief Content Officer Ann Handley in this fun, entertaining session. She’ll counsel you in some perhaps surprising ways that you can succeed in an always-on world.

We heard our extended peer networking session was a hit, so we made sure it was back this year! In addition, our keynote speaker, Ann Handley, will be available to sign copies of her latest book, Everybody Writes, during this time.

“It’s tough to make predictions, especially about the future.” So said baseball great Yogi Berra.

However, times have changed and the age of big data has arrived. The ability to use data to predict customer behavior and market to consumers 1:1 has fundamentally changed the way we interact with consumers. The big problem with data isn’t a shortage of it, but seemingly a lack of understanding about which data is the most valuable and how you can apply that data to make it valuable to your marketing efforts.

Join Jim Plas, chief product and technology officer at CDS Global, and Charlie Swift, vice president of strategy and marketing operations for Hearst Magazines, as they discuss the importance of data and marketing – and how you can turn data into knowledge and marketing insights to reach the right people, at the right time, in the right channel, with the right message to achieve the ultimate goal of increasing your MROI.

In today’s business environment, using data – and immersing yourself in it – is a must. Today’s world generates a plethora of unorganized, unstructured, messy, real-time data. But what can you do with it? How do you separate the meaningful data from the junk?

Luke will provide a tactical-level review, including ways you can use data to predict behavior and how you can easily identify the data, with simplified analytics tools, that matters most to your business. Because, at the end of the day, successful organizations embed data and analytics into their DNA.

Join Jim Plas, chief product and technology officer, as he reviews the CDS Global products and enhancements delivered over the past 12 months. He will also provide a look into what his team is working on and where CDS Global is headed from a product management perspective.

Our panel of industry leaders will discuss the future of media, new ideas they have implemented, things they are testing, and what’s worked for them and what hasn’t over the past year.