Insight Cloud: Personalizing the Customer Journey

“It’s tough to make predictions, especially about the future.” So said baseball great Yogi Berra.

However, times have changed and the age of big data has arrived. The ability to use data to predict customer behavior and market to consumers 1:1 has fundamentally changed the way we interact with consumers. The big problem with data isn’t a shortage of it, but seemingly a lack of understanding about which data is the most valuable and how you can apply that data to make it valuable to your marketing efforts.

Join Jim Plas, chief product and technology officer at CDS Global, and Charlie Swift, vice president of strategy and marketing operations for Hearst Magazines, as they discuss the importance of data and marketing – and how you can turn data into knowledge and marketing insights to reach the right people, at the right time, in the right channel, with the right message to achieve the ultimate goal of increasing your MROI.