Sarah McConville

Vice President of Marketing, Harvard Business Review Group & Publisher, Harvard Business Review Press
Harvard Business Review

Sarah McConville is the vice president of marketing for Harvard Business Review Group and publisher of Harvard Business Review Press.

Ms. McConville leads Harvard Business Review’s global marketing, branding, communications and social media functions, including consumer marketing for the magazine and its digital editions, digital marketing, and e-commerce for products sold on HBR.org. She is also responsible for Harvard Business Review Group’s customer insight and analytics unit which informs new subscription models, product development and user experience.

In her role as publisher, McConville leads the commercial aspects of Harvard Business Review Press, including strategic partnerships, marketing and communications, licensing, and global sales. Ms. McConville also spearheads product development efforts within the Press, which include building product franchises in multiple formats and introducing new print and digital offerings that combine business and management content with application tools to further enhance the relevance and utility of ideas.

During Ms. McConville’s tenure with Harvard Business Review, both the magazine and book publishing units have achieved their highest circulation and revenue levels while gaining double-digit growth in contribution. She has driven a transformation of the business through a strategic focus on customer data and insights that have informed virtually all aspects of the publishing model, both editorially and commercially.

Prior to her current role, McConville has held corporate positions at Harvard Business Publishing as executive director of communications and brand management, including leadership of the company’s creative and market research functions. Before joining the company, McConville was publicity director at MIT Press in Cambridge. She started her publishing career in the trade division of Houghton MifflinCo.

She is a graduate of Smith College in Northampton, Massachusetts, and has completed executive education programs at Harvard Business School and the Tuck School of Business at Dartmouth College.

Sessions

May 18, 2016

2:45 pm - 3:45 pm
1 hour
Track
General Session