Track 1: Using Subscriber Data Across Multiple Platforms

Media companies are continually trying to expand existing customer share of wallet and acquire new customers across multiple platforms. The key to success is to effectively use subscriber data.

CDS Global and Folio: met with two publishers to see how they are enhancing their traditional businesses and creating revenue in new platforms. In this session, learn how one publisher uses its marketing database to increase campaign response rates and how another uses its customer database to produce incremental sales across many brand extensions.